“Find a niche and get rich” is even more valid in today’s mortgage environment. Brian Farley, President of Pride Mortgage is a superstar originator who has identified over 20 niche markets that loan officers can develop into business pillars—each of which are designed to bring in loans each and every month.

Being in the mortgage business since 1984, Brian averages $100 million per year in loan production that he has created thru the niche markets he caters to. Within his presentation, he will get you thinking about the niche markets that you probably knew existed—but never even thought of as an alternate referral source. He will provide a systemized method to generate leads from each and every niche.

Brian has been a featured speaker for the mortgage industry for 4 years, written articles for www.LoanOfficerMagazine.com, Mortgage Originator Magazine and has been featured in INC. Magazine as one of the top mortgage companies in the Northeast. His marketing concepts have also been featured on the famous Peppers & Rogers website. Hire Brian if you would like a “holistic” view of lead generation.