Topics - Dan Green
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Title:
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How to Use Blogging to Gain a Competitive Advantage
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Time:
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75 minutes
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Dan Green is an experienced mortgage planner whose blog accounts for more than half of his $40 million annual loan origination volume. This keynote session will entertain and educate an audience of both absolute beginners and grizzled veterans.
What you will learn:
- Why every loan officer with a website must have an accompanying blog, too.
- How an effective blog can lure in new business better than any marketing campaign you've ever paid for.
- How to use your blog as a way to eliminate rate shopping.
- The difference between blogs that work, and blogs that don't.
- How to most effectively promote your blog to your database of clients and partners.
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Breakout/Follow-Up Sessions (Highly Recommended) |
Schedule Dan Green to follow-up his presentation with an in-depth Question-and-Answer session tailored to event attendees. Dan will provide specific advice to individuals, offer technical analysis of existing blogs, and provide additional blogging examples to help attendees get the most from their seminar experience.
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Title:
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Everything You Need to Know to Build
and Maintain a Lead-Generating Blog |
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Time:
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3 hours
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What you will learn:
- Why every loan officer with a website must have an accompanying blog, too.
- How to create a blog that works in 30 seconds.
- How an effective blog can lure in new business better than any marketing campaign you've ever paid for.
- The difference between blogs that work, and blogs that don't.
- How to use your blog as a way to eliminate rate shopping.
- Strategies to make every blog post a winner.
- How to avoid writer's block on a daily basis.
- Choosing blogging software that matches your technical experience.
- How to most effectively promote your blog to your database of clients and partners.
- How to leverage your blog for media exposure.
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