Topics - Larry Montani
The Art of Lead Generation: Lessons Learned as a Kid Behind the Counter!
As a mortgage professional, can you ever have too many leads? Absolutely not!
But how can you keep a steady stream of qualified sales leads in your pipeline, boost your income and have your best year ever?
You can assume that casual referral requests work! Or that time-consuming marketing campaigns that are both expensive and ineffective.
Larry Montani is one of the nation's most consistent, successful mortgage originators and his secret lies in the lost art of lead generation - cultivating a nearly limitless source of referrals through a simple yet effective process.
Treat customers right and they'll not only come back for more, but they'll also bring their friends. Larry had an early education in the importance of customer service as a kid behind the counter of his family's New Jersey restaurant.
Using what we learned, working with his father, he shows mortgage professionals how to position themselves as an indispensable customer resource, refer business to allied professionals, and turn nearly every contact into an ongoing source for qualified leads. During his high-energy workshops, Montani shares his time-tested tips for generating leads the easy way...and writing more business than you ever thought possible.
In one information-packed session, attendees will discover how to:
- Drive nearly limitless opportunities with an everyday loan application.
- Distinguish yourself by asking a few simple questions.
- Leverage a single sales lead for maximum return.
- Tap into fresh, creative referral sources.
- Manage and track a successful lead generation program in just minutes.